FLIPKART'S FLYTE

Just another Music and ebook reader application designA quick Design for the minimum viable product launch, to support flyte, A digital platform for buying and consuming digital music and books by India's eCommerce leader Flipkart. Visual Design

The back story

As a business expansion strategy to make Flipkart lead in digital media market in India, We(Flipkart) launched a new brand called "Flyte" which will be a sub-brand and mini-site which will be a part of flipkart.com, with flyte Flipkart try to capture the current generation of media consumers who buy, download and consume music and books online.

Approach

It was the time when Flipkart was still a startup and with resource and time crunch, keeping that in mind we decided to launch a minimum viable product, with base functionality which would make the buying and downloading experience easier, Huge bet was placed on business and pricing strategy to capture the piracy filled market, as part of product team we did our best to support the business achieve their goals and without compromising the user experience

 

Being a part of small team enabled me to work closely with developers, product managers, together we tried to brainstorm around possibilities which we can achieve in the given time line and where all we have to compromise in functionalities so that we could build and launch the app faster into the market

 

We followed the tried and tested method of other music and ebook application and designed based on the Flipkart brand values

Flyte E-book

Flyte MP3

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