MANAJEDO GADO

The best cattle management software in the marketwe created a software which acts as self-assistant rather than a tool which requires constant input from the user, A software which is tightly integrated with the hardware to make it truly a remarkable solution for the new generation ranchers.Interaction Design    |    Visual Design

The back story

I worked as a UX Designer along with a Design lead, interaction designer and a Prototyper, the objective is to come up with a solution to help Brazil Cattle Farms to manage, track the health and growth of cattle. To bring in transparency between the farms and the slaughter house.

Approaching the problem

 

We conducted a detailed field research to completely understand the ecosystem(farmers, middlemen and the slaughter house), to decide kind of system or a solution would be most suitable for all of the stakeholders involved, Research was conducted mostly in 3 states of Brazil, based on diversity of farms, their sizes and business model between slaughterhouses and farms.

What we found

AAlmost 80% of the users are not tech savvy, and are reluctant to add additional workload to their existing format, most of the work happens based on the farmer intuition or by their understanding which they gained by years of experience.

our Strategy

we chose to go with a tablet application, rather than giving the farmers a laptop or computer which is very intimidating for the non-tech users, Bosch has a Hardware system which farmers use to weight the cows, we decided to build an application which is tightly integrated with hardware and gets the maximum required data directly from the field. which will reduce the manual input drastically.

The software applicaiton

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